Livestream Host's “Fake One, Pay Four” Promise Is Binding · 直播间"假一罚四"承诺·主播连带赔付案
Typical case released by the Supreme People's Court / 最高人民法院发布·平台经营与消费者保护典型案例 · 2026-08-03
A shopper paid ¥1,859 for face cream promoted in a livestream where the host promised “fake one, pay four in cash — we cover you to the end”. The product turned out not to be genuine; the seller agreed to compensate but never paid. The court held the livestream promoter's compensation promise legally binding: the seller was ordered to pay ¥7,936 and the promoter bears joint liability.
The consumer bought the cream relying on the livestream room's on-air quality guarantee. After delivery, the goods were found not to be authentic. The seller acknowledged liability on the platform's dispute channel but dragged out payment. The consumer sued both the seller and the livestream promoter.
The court ruled that a promoter who makes an on-air after-sales or compensation commitment is bound by it: the seller is the first-line responsible party, and the promoter bears joint liability per its promise. Take-away for foreign shoppers: screen-record livestream promises — “假一罚四 / 赔付到底” style commitments are enforceable, against the promoter too.
消费者经某购物公司直播间推荐,花1859元购买面霜。主播承诺"假一罚四倍现金、赔付到底"。收货后发现并非正品,商家虽同意赔偿却一直不实际履行。法院认定直播推广方作出的售后兜底、赔付承诺具有法律约束力:判令商户赔付7936元,直播推广方承担连带责任。
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外籍船东欠薪·扣船9天促成和解案
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承运人不得以外国制裁为由拒运案
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