A livestream seller’s compensation promise · 直播带货的“假一罚四”承诺
最高人民法院发布 · 2026-08-03
Zhou’s cream purchase was not genuine. The court held the livestream promoter responsible under its after-sales promise. Preserve the listing, promise, authenticity evidence and correspondence.
Zhou’s cream purchase was not genuine. The court held the livestream promoter responsible under its after-sales promise. Preserve the listing, promise, authenticity evidence and correspondence.
周某购买面霜后发现并非正品。法院依据直播推广方作出的售后兜底承诺认定其责任。维权时应保存购买页面、直播承诺、鉴别及交涉记录。